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Course Materials

What You Should Already Know

There are no prerequisites for this course. This course was designed for true beginners in the concepts of marketing.

Course Learning Outcomes

After completing this course, you should be able to do the following:

  1. Describe the marketing process and how it impacts our lives.
  2. Identify the basic marketing principles and the four P’s of the marketing mix.
  3. Explain the roles of channel members in the various marketing channels.
  4. Describe the advantages and disadvantages of the various forms of transportation.
  5. Explain market segmentation and target markets.
  6. Identify the major forms of promotion, and identify which form is best for reaching potential customers.
  7. Explain pricing strategies and how products are priced.

Course Materials

All of the required materials and information to complete this course are included in the course content. You do not need to purchase a textbook or any other materials for Marketing 41.

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Course Organization

This course contains seven units. Each unit has three or four lessons. The objectives at the beginning of each unit describe the concepts that you should focus on in the unit. There is one objective for each lesson.


Self Checks

After completing a lesson, answer the Self Check questions. These questions are a self-graded review of the material covered in that section and they will prepare you for the quizzes.

Unit Quizzes

After completing each unit, you will move on to the graded assignment. Use the feedback from the Self Check assignments to focus your study as you prepare for the quiz. All seven quizzes count toward your grade.

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The final exam will have seventy multiple-choice questions. The exam questions will be similar to the questions in the unit quizzes. You should also know that units 1 and 2 are covered a little more heavily on the final than the other units. There is also a practice exam you may take to help you prepare for the final.

Keep in mind that the overall weight of the final exam is 30%.

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The following tables show the weight for each graded event and the grading scale used for this course.

Assignments Percentage of Final Grade
Quizzes 70% (10% per unit)
Final Exam 30%
Total 100%
Grading Scale
A 100%–94%
A− 93%–90%
B+ 89%–87%
B 86%–84%
B− 83%–80%
C+ 79%–77%
C 76%–74%
C− 73%–70%
D+ 69%–67%
D 66%––64%
D− 63%–60%
E (fail) 59% or below

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Copyright Notice

The materials used in connection with this online course are only for the use of students enrolled in this course for purposes associated with this course and may not be retained or further disseminated. Any copying or further dissemination of these materials may be subject to applicable U.S. Copyright Laws. For questions or more information, please visit the BYU Copyright Licensing Office website.

“Members of the BYU community who willfully disregard this Copyright Policy or the BYU Copyright Guidelines place themselves individually at risk of legal action and may incur personal liability for their conduct. The unauthorized use or distribution of copyrighted material, including unauthorized peer-to-peer file sharing, may subject individuals to civil and criminal liabilities, including actual and statutory damages, costs and fees of litigation, fines, and imprisonment

Violations of the Copyright Policy may result in university disciplinary action including termination of university enrollment or employment.” (Emphasis added. Excerpt taken from the BYU Copyright Policy)

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Accessibility Notice

BYU is committed to providing a working and learning atmosphere which reasonably accommodates persons with disabilities who are otherwise qualified to participate in BYU's programs and activities. In this spirit, BYU Independent Study aspires to improve web accessibility for users. While not required by law, the Web Content Accessibility Guidelines (WCAG) 2.0 Levels A and AA provide a wide range of helpful recommendations to make Web content more accessible. BYU Independent Study strives to apply WCAG 2.0 recommendations where feasible, but may deviate from any recommendations that would result in an undue hardship to BYU Independent Study or alterations to program and course content and objectives. If you have questions about accessibility, or if you need to report problems with any accessibility features please see our Accessibilities and Accommodations Web Page.

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Course Policies

These policies are specific to this course. For additional information about general policies, please refer to Independent Study Course Policies page.


Summary: 7 computer-graded assignments, may be resubmitted once for a fee

Final Exam

Summary: 1 proctored computer-graded exam, may retake once for a fee, must pass to earn credit for the course

Course Duration

You have 1 year to complete this course. You may purchase one 3-month extension if you need more than a year to complete the course.

University Policy - Title IX Statement

Preventing & Responding to Sexual Misconduct

In accordance with Title IX of the Education Amendments of 1972, Brigham Young University prohibits unlawful sex discrimination against any participant in its education programs or activities. The university also prohibits sexual harassment—including sexual violence—committed by or against students, university employees, and visitors to campus. As outlined in university policy, sexual harassment, dating violence, domestic violence, sexual assault, and stalking are considered forms of "Sexual Misconduct" prohibited by the university.

University policy requires all university employees in a teaching, managerial, or supervisory role to report all incidents of Sexual Misconduct that come to their attention in any way, including but not limited to face-to-face conversations, a written class assignment or paper, class discussion, email, text, or social media post. Incidents of Sexual Misconduct should be reported to the Title IX Coordinator at t9coordinator@byu.edu or (801) 422-8692. Reports may also be submitted through EthicsPoint at https://titleix.byu.edu/report or 1-888-238-1062 (24-hours a day).

BYU offers confidential resources for those affected by Sexual Misconduct, including the university’s Victim Advocate, as well as a number of non-confidential resources and services that may be helpful. Additional information about Title IX, the university’s Sexual Misconduct Policy, reporting requirements, and resources can be found at http://titleix.byu.edu or by contacting the university’s Title IX Coordinator.