Introduction to Advertising
Description:Principles of advertising; critical evaluation of its role and value in American society. Experience in writing and creating ads for all media.
- Introduction to Advertising
- The Advertising Agency
- Advertising Ethics & Social Responsibility
- The Advertising Audience
- The Advertising Campaign Plan
- Advertising Research
- Advertising Strategy
- The Advertising Campaign
- Advertising Creative
- Art Direction & Copywriting
- Advertising Media
- Media Planning & Buying
- Sales Promotions
- Final Assignment: The Advertising Campaign
Online Courses:Course materials are accessed online, and all assignments must be submitted online. Optional course readings may be available but do not include the self-check assignments or graded assignments.
Notes:No quiz assignment resubmissions allowed.
No Materials required for this course!