BYU Independent Study - Online Courses

Introduction to Advertising



$ 579.00

Instructor: Thomas Eugene Robinson PhD
Credits: 3.00

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Principles of advertising; critical evaluation of its role and value in American society. Experience in writing and creating ads for all media.

Course Content:

  1. Introduction to Advertising
  2. The Advertising Agency
  3. Advertising Ethics & Social Responsibility
  4. The Advertising Audience
  5. The Advertising Campaign Plan
  6. Advertising Research
  7. Advertising Strategy
  8. The Advertising Campaign
  9. Advertising Creative
  10. Art Direction & Copywriting
  11. Advertising Media
  12. Media Planning & Buying
  13. Sales Promotions
  14. Final Assignment: The Advertising Campaign

Online Courses:

Course materials are accessed online, and all assignments must be submitted online. Optional course readings may be available but do not include the self-check assignments or graded assignments.


No quiz assignment resubmissions allowed.

   No Materials required for this course!