BYU Independent Study - Online Courses

Introduction to Commercial Art

ART 059


$ 156.00

Instructor: Kenneth Ockler
Credits: 0.50

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This commercial art course teaches the introductory elements of graphic design, the concept of simplification, and the history and function of typography. Students will also apply principles and elements of design, employ principles and concepts of advertising, and use a computer to research, create, or manipulate images.

Course Content:

1. Introduction to Commercial Art
2. Seeing and Understanding
3. The Building Blocks of Perception
4. The Spice of Life
5. When "Cut and Paste" Could be Taken Literally
6. Jingle All the Way

Online Courses:

Course materials are accessed online, and all assignments must be submitted online. Optional course readings may be available but do not include the self-check assignments or graded assignments.


Please check the syllabus for required art materials.